We are seeking a seasoned and strategic Personal Brand & Visibility Strategy Lead to oversee the end-to-end management of the Minister’s public presence across all social and digital platforms.
This role will lead the إدارة الظهور (Visibility Management) function, ensuring that the Minister’s image, communications, and engagements are positioned in a way that reflects his leadership, aligns with national objectives, and enhances public perception in both local and international spheres.
The ideal candidate has prior experience working with high-profile figures in governmental entities, a deep understanding of cultural and political sensitivities, and the ability to translate strategic positioning into powerful, authentic content and visibility initiatives.
Key Responsibilities:
- Strategic Leadership of إدارة الظهور
Develop and lead the full strategy for the Minister’s public presence, ensuring it aligns with national communication priorities, Vision 2030, and the overarching governmental tone.
Build a positioning map and visibility framework tailored to the Minister’s portfolio, public engagements, and policy focus areas.
Ensure integration of visibility strategy across public appearances, interviews, speaking engagements, and social media.
- Personal Brand Development
Define and continuously refine the personal brand pillars, tone of voice, and communication style of the Minister.
Guide all communication efforts to maintain consistency in visual and written language, ensuring alignment with government communications guidelines.
- Content Oversight
Supervise the ideation and planning of content calendars in coordination with creative, copywriting, and media teams.
Approve strategic content angles and key messaging, especially for sensitive or high-visibility content (e.g., national campaigns, international meetings, milestone announcements).
Lead crisis communication strategies across digital platforms when necessary.
- Government Relations & Protocol Alignment
Ensure all communication is aligned with protocol standards and represents the Minister and the entity with utmost professionalism.
Serve as the bridge between the visibility strategy and other government entities or communication departments to ensure consistency and approval workflows.
- Performance Monitoring & Optimization
Analyze visibility efforts through monthly performance dashboards and media coverage reports.
Recommend optimizations based on audience feedback, public sentiment, and analytics.
Track reputation metrics, public engagement trends, and develop data-driven reports for internal decision-making.
Required Qualifications:
- Bachelor’s degree in Strategic Communications, Political Science, Public Relations, or a related field (Master’s preferred).
- Minimum 5–7 years of experience in strategic communications or visibility management within government entities or ministries.
- Proven track record in handling high-profile public figures and managing complex visibility strategies.
- Deep understanding of Saudi governmental tone, audience behavior, and cultural expectations.
Key Skills & Attributes:
- Exceptional strategic thinking and judgment.
- High level of discretion and emotional intelligence.
- Excellent Arabic and English communication (spoken and written).
- Politically and culturally sensitive, with protocol knowledge.
- Able to lead teams across content, media, and communication units.
